We created an immersive, 360-degree, 4D projection mapping video experience inside our
ten-foot tall barrel that toured select markets to share the unique process story of
Scratched. By revealing the care and craftsmanship behind the making of DEWAR’S
Scratched Cask, we inspired consumers to step up and make their own choice on
scotch; and they chose Scratched Cask!
The experience was extended to retail via printed media that drove consumers to a website where they could experience the process in the comfort of their own home. Branded cardboard VR viewers were available at retail.
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